BlueRock eyes Antwerp market to bolster diamond sales

Aim-listed diamond miner BlueRock Diamonds (BlueRock), which operates the Kareevlei mine in Kimberley, has embarked on a new selling strategy and will, from June, ship diamonds to be sold on the Antwerp market, which the miner says attracts significantly more buyers than the local South African diamond market.

The company had been reviewing its sales strategy prior to the Covid-19 pandemic, with the aim of gaining access to the Antwerp diamond market.