Jewelry
By Aric Behar
As someone who has been in the jewelry trade for close to 15 years, I know just how hard it is to understand all the details and nuances to look for when purchasing a diamond. It took me many years to confidently know what to look for when buying them for our inventory and I still find myself learning something new each day.
Our 2020 Holiday Gift Guide has arrived, and just in time with our favorite picks from our SALE! All of the jewelry pieces shown in this gift guide are under $3000. Keep reading and happy shopping!
We’ve broken down a few of the most common and prevalent Diamond Ring Misconceptions to help you better navigate through the engagement ring process successfully!
Chances are if you made it here, you are in the market for an engagement ring, so congratulations! The engagement ring buying process is an exciting milestone for any couple, but that is not to say that the process is always a simple one. In the age of the internet, thousands of resources are available at our fingertips with the click of a button. Add this surplus of information to the opinions of those closest to you, and you can easily find yourself overwhelmed with contradictory guidance!
Most Popular Diamond Shapes 2020 Edition
Like any fashion, engagement ring trends change over time; that goes for both the overall design of the ring and the center-stone shape itself. In this post, we are going to focus on the Most Popular Diamond Shapes as it stands near the end of the year 2020.
To take it a step further, even the particular cutting style of the shape itself can become more popular at any given time. For example, square radiant cut diamonds used to be the most requested type of radiant, however, the elongated ones have far surpassed them in recent years. The ratio of a diamond is its length divided by its width and is something we will reference often in this article. While the round brilliant cut diamond will always be towards the top of everyone’s wish list, fancy shape diamonds (non-round brilliant) will trend up and down depending on the current fashion trends for engagement ring shoppers.
Using data from the many engagement rings we have sold in the past several years we are going to countdown the most popular shapes, from least to most, and also provide you with insight into what our clients love most about them. While reading the below keep in mind one constant: engagement ring shoppers right now are looking for the most sparkle and finger size coverage. In parenthesis next to each diamond shape, we have listed what percentage that particular shape accounted for of the total engagement rings sold. Notice how there is a huge difference between the popularity of the 5 least common shapes and the 4 most popular ones. We also provide you with the most popular color and clarity combinations for each shape based on the data we have compiled from the many in-stock and custom engagement rings we have sold to our clients from all corners of the world. Referencing this information should guide you when it comes to diamond center-stone shopping for the engagement ring of your choice.
