Diamond shape preferences are deeply personal. The “perfect” diamond shape is often found at the intersection between aesthetic inclination and that gut feeling. If you find yourself drawn to brilliant, shiny diamonds in square or elongated shapes, the radiant cut is a breathtaking choice for your engagement ring or wedding band diamonds.

Weddings look a bit different these days. 

The pandemic has dramatically changed brides’ expectations of their wedding day. Limited guest lists, social distancing requirements, and sporadic shutdowns created frustrating volatility for brides around the world. 

There are engagement rings or diamonds misconceptions and myths circulating around the internet that often lead to buyer frustration and confusion. Nowadays, with the click of a button we have thousands of resources available, and when it comes to navigating diamond quality and ring pricing, in general, you can easily find yourself overwhelmed with contradictory information. For this reason – we will be explaining the 6 most common diamond and engagement ring misconceptions in-depth to help simplify the buying process!